The Morning Dress

The Morning Dress

The Coat

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The Morning Dress
Aug 11, 2026
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In 2012, two researchers ran a study involving focus and fashion. They started with three groups. The first group wore a white lab coat and were told it was a doctor's coat. The second group wore the exact same coat, but were told it was a painter's coat. The third group didn't wear the coat at all. They just looked at it and imagined themselves in it.

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