Look at what we have done to get into this store.
2008. Comme des Garcons for H&M. In Tokyo, people lined up on a Wednesday for clothes that went on sale Saturday.
2011. Versace for H&M. So many people tried to shop it online at once that the website went down. “We are experiencing large numbers of visitors at the moment.”
2015. Balmain for H&M. People slept on the sidewalk the night before. By that afternoon, a $399 jacket was listed on eBay for $2,000.
Everyone in that line was waiting for the feeling, whether they knew it or not. The feeling they lined up for is already in your closet today.
Have you ever stood in a line for clothes? What’s the one piece you’d camp out for?
